About SEO Faq

So what is Search Engine Optimization?

What is Search Engine Optimization?

  • Search Engine Optimization (SEO) is or can be or mean several things, but basically it means making your website receptive to Search Engines(SE's), then encouraging the search engine spiders to look through your whole website.
  • With the invent of social media websites like Facebook and twitter, there are now several other techniques that need to be implemented. Most people think Facebook, twitter, myspace etc make SEO easier, in fact done the incorrect way, using these sites is practically a waste of time, however if used correctly, they can generate many valuable visitors to your website.
  • Then making specific keywords or key phrases, show up higher is search engine results, higher than your competitors  webpages, so your website is more likely to be found when someone searches for your product or service.
  • The final step is keeping your website high in search engine search results pages. Almost all changes will reflect well for a start, but only well thought out changes, will keep the search engines ranking your website well.

Most changes made when Optimizing are not apparent to someone looking at the page we optimize. Ninety five percent of the changes made by Optimization are subtle and take place in the code underneath the page that browsers see. Those changes can help your pages show up in the top 10 listings when a Search Engine is used.
We can help you get higher rankings in the major Search Engines.

Optimization can also include adding your website to search engines, finding websites that relate to your website, and asking them to link to you, and entering your website into directories


Does my website need Optimization?

99.9% of the time, the answer is yes. And if you are asking that question, your Website most probably does need it Optimization. If you would like me to take a quick look at your site, I could tell you in a couple of minutes, if your website would get more visitors and potential customers if it was Optimized by us.


Why websites need Search Engine Optimization?

Search Engines . . . Can you help?

Yes we can help!! Email us your website URL and the URL's of your main competitors, add a few keywords that are relevant to the content of your site. We will send you a price quote of cost to optimize of your website. PayPal us $30 for a quick look, and advice on which package would best suit your needs, refundable if you follow my advice $80 for a basic quote and $250 for an in-depth quote.

We guarantee your site will do better in the search engines and you website visitors will increase. It is not always possible to get a website into #1 The position, but it is possible to get it into the 1-15 results in a keyword or key phrase search. Placement in search engines can often be related to name of the actual site, and we cannot change that, however, we can optimize your keywords and content so you will get improved results. If we feel that our services will not help you, we will offer other suggestions (options that you can implement yourself that will help your sites rankings)

Is your website living up to your expectations?

If your website isn’t living up to your expectations there are two probable reasons; either your site is badly designed or the search engines are not indexing your site properly. If it is the later then SEO can definitely help.
What if people are searching for sites like yours and you are not showing up in the search engines?
Does Google even know your site is there?

What is the SEO process? What should I expect?

  • We talk to You about what results You want to achieve.
  • We take another in depth look at the website concerned and then at your main competitor’s websites and write a report, explaining how we could help your website achieve better Search Engine results.
  • Once you have read the report, we speak to you and find out where you are today, how you want your campaign to progress and where you want to be in 6 months or a years time.
  • After considering what you have said, we write another report; outlining a time line for your Optimization, what you can expect and approximately when you should see changes in your rankings and visitors. We will include a payment schedule if requested.
  • Customized page Optimization services for PDF files and media files.
  • Specialized page Optimization coding.
  • Customized keyword analysis to define the best suited key phrases for your business.
  • Creation of targeted, Optimized META tags including title, keyword and description and even the odd "speeling missteak" or typo. Spelling mistakes or typo's won't appear on your page, they will be added to the code so search engines see them, not your visitors.
  • Personalized Web site review and Optimization to identify possible problem areas.
  • Creation of a search engine friendly site map.
  • Create a links page, and gather links from businesses that compliment your business... not competitors as some places do. Or worse still list your website alone with several hundred websites that do what your business does. eg UBD or yellow pages
  • The addition of robot text files and other techniques that invite the search engine spiders into your site, to stay a while and look around. Search Engines will crawl your site with ease and return often and continue indexing your web content.
  • We also use some special techniques to deter Spam bots, cutting spam emails down to a bare minimum.
  • Weekly monitoring of search engine placement and website statistics, keeping a close eye on trends, and making adjustments accordingly.
  • Inclusion in the major Search Engines such as Google, MSN and HotBot, AllTheWeb, AOL, and many more.
That's just the start ! !

If you would like a quote to have your site Optimized please email us at: info@canzdesign.com
Include your site's URL, your competition's URL(s) and 3 or 4 keywords for your site content. We will get back to you within 2 working days to let you know if our services will help you and what your cost will be.

Website access

In order to properly optimize your site we need access to your website server and the ability to make changes to the content of your pages. No changes are done to your site without complete approval by you, and very few if any changes are seen by your visitors.

After you have paid for your website your designer should have given you a copy of your web pages along with access to the website online (FTP). This is so you can make changes to your pages if you wish to. Many people prefer to have the designer or webmaster make all the changes needed but you should still have an updated copy of the site and access information. We need this to optimize your website.
If you don't have access to your website, then contact us anyway, telling us who you pay for hosting your website, and we can tell you what to ask to gain access
For basic search engine and directory listings, access to your websites server isn't required, but is desirable.

When should we start seeing results . . . and then what?

Established website: If your website is in the search engines, you should start to see results with-in six weeks. After 3 x 6 weekly changes your website will be doing well in the search engines. Then it's up to your and your budget, how often you would like us to check, and further update your site. We would recommend twice year. Unless, of course, you are adding new products all the time; then it only makes sense you would need it Optimized more often.

New website: The process is the same as above however the first search engine results can take up to 3-6 weeks to appear.
Incidentally, if you were to have us build a website on our new content management system CMS, which self optimizes, you will see your webpages begin to appear in as little as 11 hours, and depending on how large a website is usually a week for most pages to be in google. Tweaking keywords can be done as soon as a page appears in google, so with a new website built on our CMS, SEO and SEM can start working with a 1 or 2 max.

SERVICES AND COST

SEO: Search engine optimisation

SEF: Search engine friendly

SEM: Search engine Marketing

CMS: Content Managment System; a website that has been specifically designed so the owner, can login and change thing. The interface once logged in it is pretty much life Micosoft word. So the owner of the website can in fact put whole webpages  together or just change dates and typos.

HTML: An initialism of Hypertext Markup Language; standard webpage language. Html webpages are very search engine friendly.

PHP: Hypertext Preprocessor; A type of programming lauguage that works on all types of servers.

ASP: Active Server Pages; Another type of programing language that runs on Windows servers.

Database Driven: A website that works using a database, they are generally larger sites with more pages or CMS sites that have a database running the CMS part. These sites can be very differcult to do SEO on.

Keywords: word relevant to a particular business; words used by people in the know and words used by people that don't know you business to search for information.

Keyphrases: phrases of Keywords; several words that generally go together; quite often used when doing a internet search.

Unique Visitors: Visitors that haven't been to website before; first time visitors.